This has happened to me several times now. I call to get the street date of a film, I also look online, or, look on their message board behind the counter.
What they are doing is putting the dvds out for rent the day before official street. Today my wife went right at 10am (first person in the door) when they open and there's only 3 copies of Robinhood available out of 3 entire shelves. A couple of times I've gone in when they open and they were all rented out of new releases, no copies to rent on official street day.
Anyone else having this happen? If not, I'm calling BB corporate and ratting these guys out.