Said amp sells for 50K or more...yikes. Now please, please explain to me that that piece isn't targeted for a particular mark (customer), someone with lots of money & who likes to spend it. That amp manuf. along with the dealer, salesperson, mag articles, advertisements are all geared to convince said mark (customer) that he simply can't be without the best amp for his setup. If you popped the hood on the amp what do you think you'll find in regards to parts cost? Not a whole lot I'll bet you. As far as I can tell there haven't been any ground shaking advancements in amp design, parts, etc over the last 10-15yrs that would warrant that price tag yet the manuf does everything in their power to convince you other wise. It's a niche market but boy oh boy do they ever expolit it. And if it didn't work then you wouldn't see those prices. At the end of the day if the customer is happy with his 50k purchase that's all that counts & the manuf., dealer, salesperson are laughing all the way to the bank. We'll talk about those 25k speaker cables another day!