Some of my best memories involved Bose products during the late 80s to early 90s. In a matter of fact, they are still working as it did from day one, decades ago.
If I were to open my company that produce mediocre products, Bose's marketing department would be ideal. It has proven itself over time. I also stand behind their noise canceling headphones as the best. Sound quality is a different story. But in a noisy environment, what kind of sound quality could you get if you can't hear the music?
Full disclosure: I had my whirl with Bose Speakers long ago. Today, I would not spend a penny on any of their speakers.