I was at a local store today where a salesman invited me to demo their new Sony 65inch 4K Ultra HD TV - Black - XBR65X900A. He started by running a copy of Jurassic Park 3D, upscaling from a Samsung 4k capable player. The picture wasn't any better than I had seen this movie before, all it really did was confirm my dislike for 3D. I asked if he had any actual 4k material to play on this thing, and he stuck in a Sony-provided USB with 4k promo clips on it (non 3D). Got to admit, I was very impressed. Supposedly, we're going from 1080p of 2 million pixels to 8 million here. My old eyes couldn't really tell if it was 4 times as good, I am guessing not, but it sure was better. Colors (reds, greens) were absolutely incredible, though of course Sony has done the clips up to look good. Such smoothness too, with the objects on the screen, almost a "live" appearance. And so begins the next phase in video evolution I guess, with a price that will scare off most without deep pockets. And of course, there's nothing much to play on it yet. Chicken or the egg, we've all seen this before, but I think it will come in time. Oh yeah, price was $7600 CDN, and they only had one. I asked if I could get it for half price, since it was a demo model. He scoffed at me. SCOFFED I tell ya. Oh well, my Panny will have to do a few more years. Great TV though, if anyone gets the chance to view it with some 4k material, I highly recommend having a look.