Subject: Technical person's dream
This is a fascinating advertisement. The web site is safe to visit and you'll probably spend
20 minutes watching this Honda adv over and over. Check out some of the newspaper
links at the bottom of the web page.
H.E. "Hal" Camp
This is the New Honda Commercial in the U.K. Go to this website and watch this commercial....you won't believe it! There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.
The film cost six million dollars and took three months to complete, including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs. There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Just one-second of computer generation is used to link the two halves when an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and screws. Enjoy!