Thank you for your message. Before you rush to judgment you should have all the facts. Please feel free to call me to discuss further at 415-840-2000. I welcome your call, and calls from any of your friends.
Our trademark protection strategy is reasonable and necessary to protect our brand. We have invested an extraordinary amount of money and effort over the last 26 years to build our brand. It is wrong for companies to leverage our brand identity and goodwill for their own gain.
You may know us as Monster Cable, however we have many business units which sell other products under the Monster brand such as: clothing, furniture, food products, apparel, automotive products, amplifiers, training services, speakers, gaming products, and music, to name a few. Because our product line has grown so broadly we have to protect our trademark in many areas.
Trademarks are important to companies and to consumers. They tell consumers what they are getting is the genuine article made by and backed by the company identified by the trademark. Monster's work to protect its trademark also protects consumers who might think that some of these goods are made by Monster, when they are not of the same quality and standards of Monster goods.
I know you are concerned about the trademark related lawsuits we have filed, please know:
We do not file a lawsuit without having a compelling legal and business reason to do so, and in the majority of the cases, only after giving the infringing party ample warning and sufficient opportunity to resolve the matter on reasonable terms. A lawsuit is a last resort option.
We do not seek to profit off of these lawsuits. In fact, they are very costly. We sue to protect our brand from dilution and infringement, not to make money. Unfortunately, this is a necessary cost doing of business when you have a famous brand, and as long as there are unscrupulous people who want to trade off of someone else's brand.
Monster is a famous trademark, that has come to stand for our unique products which broadly range from stereo cables (the first MCP product) and interconnects to power products, automotive accessories, clothing, video game products, home theater products including M Design furniture and even Monster mints. Because our product line has grown so broadly we have to protect our trademark in many areas.
We don't target small businesses. We have sued large multinational companies when it was necessary to protect our brand. In fact, we are involved in several suits right now with companies that are many times larger than us. We don't focus on the size of a company before suing them. We focus on whether or not their activity is (or has the chance to) harm our company and brand.
We have over 50 "Monster" trademarks registered in the United States Patent and Trademark Office, for many products (not just cable). Many of these "Monster" trademarks are incontestable and have been registered for over 20+ years.
We know we don't own the word Monster, nor do we purport to, however, we like any other trademark holder do have the right and need to protect our Monster brand when it is in danger of being diluted, tarnished, or infringed.
We are still a family company, owned and run by our founder, Noel Lee. He started our company in his parent's garage 25 years ago. He named the company "Monster" and created the Monster brand long before anyone else had the courage or marketing foresight to call a company and its products "Monster." We have been using the Monster brand since 1978, it's an important part of the company's culture and stands for the high quality, innovative products that Monster has offered under the Monster trademark for decades, and is worthy of careful protection.
I hope this information helps. We value you as a customer, and hope you stay with us. We feel that our product quality and innovation is second to none, and would like for you to continue to enjoy your music and video in the best way possible.