Are you loyal to any brands? Not just of electronics, but to anything. I only use Heinz Ketchup. I only use Q-Tips. (Not at the same time, of course.) Heinz is thicker and richer than Hunts. Faux Q-Tips tend to fall apart in your ear, which can't be good. I lean toward Panasonic and Toshiba because I feel like their build quality is a little better, and they have always backed up my purchases with excellent customer service (and I have a Panny VCR that is over 20 years old still working strong). I prefer Popeye's to KFC, mainly because KFC is just a Pepsi puppet and because Popeye's has "15 pieces for $9," and you can't beat that. What brands are you loyal to, and WHY?