Last week I was shopping for a TV and went to Best Buy and saw one model that caught my eye for $1,498. Then I went to another BB about 10 miles away and the same TV was priced at $1,598. So Iasked the salesman about the difference in price and he went into the computer to confirm the price and said, "Oh, that's market reaction. If a nearby store is selling the same model for a lower price, that store will discount the item accordingly." Since the salesman didn't offer to discount the TV for me to match the price of the other BB store, I took my business to Sears and bought a better TV for a cheaper price. I suppose you can refer to it as "Early B.'s market reaction."