I thought, based solely on the title, this would be about America's obesity problem and our obsession with fast food despite its dire health consequences. Instead it was essentially a half-assed attempt at one of those ensemble movies (Crash, Traffic, Babel) basically showing that processed meat and associated factories are bad. It was a three-pronged attempt, showing how the industry is dangerous, especially for illegal immigrant workers who are shipped up (probably the most valid point); how society as a whole is affected (the most nonsensical story arc) and finally focusing on the corporate greed angle, and how even after learning that their meat is riddled with fecal matter the corporations will ignore the fact and move on to protect their interests.
I'm sure there's some valid points contained in this 100-minute PETA ad. The working conditions are certainly a concern, if completely unrelated to what is actually being produced. The health aspect of our meat is certainly a concern, though the way they try to spin it at the end is just ignorant. And corporate greed, well... no ****.
By random coincidence I also recently saw the episode of Bull****! where they conquer the whole bioengineering phenomenon, and the "organic foods" movement. I caught myself just outright laughing halfway through this movie. They were trying to be so dramatic. The "climactic" scene comes when they show the actual "kill floor", where cows are actually slaughtered.
Listen, if you eat meat and you don't know that killing an animal is a gruesome process, you're a bumbling idiot. It doesn't matter if it's a gigantic slaughterhouse or a family farm; when you kill, skin, and chop up a cow, it ain't pretty, and we've been societally isolated from it for some time, so it's especially gruesome now that none of us are ever really exposed to that level of carnage. But that's the way the world works. There's some extra stuff on the disc, including this animated short called "the Meatrix", obviously aimed at the impressionable minds of kids, trying to convince them of the evils of large-scale animal slaughter and the wonder and magic that is the family farm. What a JOKE.
Ugh, I just can't go on any more. This movie accomplished its goal - it made me sick. Unfortunately for the absolute wrong reason.