Now, I'll be the first to admit that I don't have what I would consider a 'hi-end' HT setup, but it is respectable.
This weekend I had some friends over for a BBQ and a 'hi-def' movie to show off my setup with Blu-ray.
After a nice dinner on the patio, we dimmed the lights and I popped in the "5th Element" (remastered) on the PS3 and turned up the sound.
It was with somewhat admitted smug satisfaction as my friends were awestruck with the PQ as none of them have seen a big screen blu-ray movie with a semi-decent sound system behind it.
After the movie, practically every one of my friends said that they are now considering a blu-ray and that SD-DVDs just don't compare.
Even I still gawk at a good bd movie - the wow factor is still a kick! :)