Basically, a buddy of mine and myself are both home auidophiles. We both have great home setups, he has a Bose LifeStyle (26 or 27 Series?) and I have a fully customized 7.1 set-up (Denon Reciever, Sony SS-U501 Towers, Polk Csi3 Center Channel, Pioneer Surrounds). He always insists that his Bose sounds better just because it says "Bose" on it. I respectfully disagree. I put a lot of time and money into my system and find it strange how he thinks his is better since the sound quality of mine is so much more natural and dynamic. Anyways, is he right? Now I know you can't really say much without hearing them both, but what does Bose offer that makes their speakers "so superior?"