Was at Best Buy today and they had a new Samsung LED set on display. Ive heard of OLED but they were supposed to be ridiculously expensive and Sony was the only one I knew of that had it. This said only LED and their website says only LED.
All I know is that they had 2 of these set up and the picture quality was head and shoulders above ANYTHING else in the showroom!! Even the Pioneers! Now I know showrooms aint the real world but the PQ on these things was simply breathtaking! They had better color than the plasmas, no motion blur like the LCD's and theyre not suceptible to IR.
I cant find much about them tho as theyre not listed on BB's website and CNET hasnt even done a review on them yet (that I can find).
I found this link on Samsung's website tho that tells a little bit about it.
Found this video from SES 2008 on the Samsung OLED's which appear to be similar.
Ive been out of the tv market for a while so this may be old news but its caught me by surprise!