Yes, it's a sign advertising chocolate covered bacon...on a stick for $1.50! That sign is on a monster truck crushing a circle track car while flying an American flag!
There are at least 9 levels of awesome that I can see but probably more. Hell, it's probably found a few whole new levels of awesome!
The only drawback is that it advertises "ice cold water" instead of "ice cold beer" but that's probably the local liquor laws dictating that. Can't really hold that against them. It's "The Man"s fault. Screw "The Man"!