Polk Drafts Ravens Star Torrey Smith to its Athlete Ambassador Lineup
Baltimore, MD, Oct. 9, 2012 – Up-and-coming speed demon Torrey Smith will sport more than purple pride as he enters his second season as a Baltimore Raven. The team’s wide receiver will join Polk’s elite team of sponsored athletes to help promote the Baltimore-based brand’s line of sports and active lifestyle and noise-canceling headphones. Smith is the first NFL player to sign with Polk.
“It’s a big time for Torrey as a great emerging talent, and a big time for our brand as we continue to make waves in the headphones space,” said Polk Senior Vice President Ben Newhall. “We couldn’t be more pleased; Torrey is a superstar, and no doubt a first-class pick to represent the NFL in Polk’s lineup of athletes.”
Smith signed to endorse the UltraFit™ Sports Headphones Collection and the UltraFocus™ Noise Cancelation Series Headphones including the 6000 in-ear-canal and 8000 over-ear models through a variety of promotional activities including advertising, retail point of sale materials, marketing collateral, web and social media, as well as promotional appearances for the brand.
Smith joins a superstar lineup of Polk athlete brand ambassadors including the NBA’s Rudy Gay, U.S. Women’s Soccer National Team member and Olympic gold-medalist Heather Mitts, Ultra-marathoner Josh Cox and Major League Lacrosse’s 2012 Offensive Player of The Year Paul Rabil. Gay and Rabil join Smith as Maryland natives on the Polk sponsorship team.
Polk (www.polkaudio.com) is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of DEI Holdings, Inc. Founded in 1972, Polk's products include loudspeakers and electronic components for home, auto and marine applications, the market leading SurroundBar single speaker surround systems, the world's first audiophile-grade active IP-addressable loudspeaker, the world’s only wireless single-speaker rear surround solution, the F/X Wireless Surround speaker, and the audio industry’s first line of performance headphones for serious athletes and active individuals.