Press Releases
POLK AUDIO ADDS SPECIALIST RETAILER TWEETER HOME ENTERTAINMENT GROUP TO DEALER NETWORK
For More Information Contact:
Paul DiComo (410) 764-5201
pdicomo@polkaudio.com
The Tweeter stores will provide Polk Audio with highly visible and effective outlets for Polk's premium-quality home and car audio product lines. Tweeter will carry Polk's RTi and LSi "box" speaker lines, RM Series satellite/subwoofer systems, the Atrium, LCi and TCi custom installation products, as well as Polk/MOMO car audio speakers, woofers and amplifiers.
"We are thrilled to be doing business with Tweeter," said Dean Tassio, Polk's VP of Sales. "Their stores feature excellent display facilities and possibly the best trained CE sales staff in the country. Consumers shopping for upscale speakers deserve the very best demonstrations to make informed choices. We're certain that Tweeter stores can deliver high quality presentations of our products on a consistent basis. Tweeter's custom installation business is thriving and there too, Tweeter sets a very high standard in sales and installation excellence," continued Tassio. "On the 12V side, Tweeter stores specialize in upscale merchandising and installation and make the perfect outlets for our Polk/MOMO Series of premium car speakers and amplifiers."
By adding Polk products to their offerings, Tweeter gains a powerful brand name with high consumer recognition and a 32 year track record of high performance products and excellent customer service. Polk's home product lines have been particularly competitive since the introduction of the LSi Series and the latest generation RTi Series. The newest generation of RTi models, introduced in 2003, has been a huge success. They combine classic Polk performance with a level of fit and finish that is unprecedented at the price. Polk's LSi line of premium speakers has received numerous superlative reviews and awards from leading audiophile publications.
Tweeter stores will carry Polk's "best" car audio product line Polk/MOMO, a recognized and aspirational brand with young consumers, an important target demographic for Polk. This upscale series combines bold performance automobile-themed styling by MOMO Design of Italy with the high performance sound quality that has made Polk Audio famous. Polk's national marketing campaign that features Polk speaker owners and their custom performance cars has made the brand one of the most in-demand 12V product lines in the US.
“We are extremely excited to offer the Polk brand as a compelling addition to our mix of loudspeakers. Polk offers the quality of sound and exceptional fit and finish that our customers demand,” says Dave Malin, Vice President of Audio Merchandising for Tweeter Home Entertainment Group “It's a powerful brand that consumers know and respect. . Polk's management team has demonstrated a consistent vision over the years. As a bonus, Polk has earned the reputation of being a leader in supply side management that supports value-added retailers."
"All of our retailers are important to us" said Polk's Tassio. "We make a broad line of products from entry level car speakers through audiophile towers. We need a broad range of retailers to properly and efficiently serve all of our customer segments. With the addition of the Tweeter Home Entertainment Group stores we have the right balance of value-added retailers to serve Polk's loyal customers coast to coast."
Polk Audio is an international manufacturer of home and car loudspeakers with headquarters in Baltimore, MD. Matthew Polk and George Klopfer continue to lead the company they founded in 1972 with $200 and a dream. Polk Audio, The Speaker Specialists®, holds over 55 US and foreign patents for advances in loudspeaker technology and design. Polk speakers are sold in over 50 countries and in audio/video retailers throughout the US and Canada. More information about Polk Audio can be found at www.polkaudio.com.
Tweeter Home Entertainment Group, Inc. (Nasdaq: TWTR) was founded in 1972 by current Chairman Sandy Bloomberg. Based in Canton, Massachusetts, the company is a national specialty consumer electronics retailer providing audio and video solutions for the home and car. Tweeter has the expertise to explain it all, deliver it all, and install it all so that its customers can "Just Sit Back and Enjoy".
Tweeter has been named a "Consumer Electronics Retailer of the Year" by Audio-Video International every year since 1979 and was named one of the "100 Fastest Growing Companies" by Fortune in 2002. Tweeter Home Entertainment Group, Inc. now operates 175 stores under the Tweeter, HiFi Buys, Sound Advice, Bang & Olufsen, Electronic Interiors, Showcase Home Entertainment and Hillcrest High Fidelity names in the New England, Texas, Southern California, Mid-Atlantic, Chicago, Southeast, Florida and Phoenix markets. The company employs more than 3,600 associates. Further information on the Tweeter Home Entertainment Group can be found on the company's web sites at www.twtr.com and www.tweeter.com.
